Guided reflection, scenario role play, and a clear commitment to what you'll do differently. Purpose-built for each expert lesson, unlike generic AI tools that drift into outside advice.
200+ video lessons3 new lessons weekly60+ Deep Dive experiences
Leadership built between meetings, not at events
Big Think+ delivers daily microlearning and AI coaching from experts like Adam Grant and Amy Edmondson. Your leaders apply a new idea the same afternoon.
Unlimited users on Edge plans
Why teams switch
The format doesn't match reality
Traditional leadership development is costly, reaches a small group, and happens in isolated one-off moments. Behavior changes in the daily moments between meetings, not in the occasional event.
The old way
- ×Costly, time-intensive programs that pull leaders away from work
- ×Reach only a small group of leaders per cohort
- ×One-off events with no follow-through or reinforcement
- ×Generic AI tools that drift away from the actual lesson
The Big Think+ way
- ✓Microlearning experiences that fit in a lunch break
- ✓Scale to unlimited users across your entire organization
- ✓Continuous, expert-guided learning that surfaces ideas leaders use that day
- ✓AI Coaching purpose-built for each lesson to close the knowing-doing gap
200+Video lessons from world-class thinkers
3New lessons added every week
60+Deep Dive experiences
UnlimitedUsers on Edge plans
How it works
Launch programs your team is proud of, fast
A clear path from first step to measurable outcome.
Pick from the expert library
Choose from 200+ video lessons, Expert Classes, Learning Paths, and Courses across leadership, science, technology, and business topics.
Curate and publish
Group content into Curations and publish them to your learners' home pages with a few clicks. Customize the experience for your team's needs.
Learners practice with AI Coaching
Each lesson includes guided reflection, scenario role play, and a commitment to action. AI Coaching is grounded in the lesson to close the knowing-doing gap.
Integrate with your existing stack
Connect via API or SCORM into your LMS or LXP. Our integrations team ensures learners access content immediately without disrupting your current environment.
Options
Plans for teams and individuals
Start with a 7-day free trial on Edge. Cancel anytime on membership plans.
Big Think Edge
$159.99lifetime
Full catalog access for your entire team.
- ✓ 7-day free trial
- ✓ 200+ video lessons
- ✓ 3 new lessons added each week
- ✓ 60+ Deep Dive experiences
- ✓ Unlimited users
- ✓ Learner support guides
- ✓ Note-taking space
- ✓ Bonus educational content via newsletter
Digital Only
$10month
Individual membership, cancel anytime. $96/year saves 20%.
- ✓ Ad-free access to BigThink.com
- ✓ Early access to interviews and classes
- ✓ Exclusive Big Think+ class library access
Print + Digital
$15month
Individual membership with print, cancel anytime. $144/year saves 20%.
- ✓ Everything in Digital Only
- ✓ Print edition included
FAQ
Common questions
How does Big Think+ integrate with our LMS or LXP?+
We support both API-based integrations and SCORM connections. Our integrations team works closely with you to connect learners to our microlearning content immediately, no matter your access preferences.
How is AI Coaching different from generic AI tools?+
AI Coaching is embedded on every Big Think+ lesson and grounded in the specific expert content. It uses guided reflection, scenario role play, and a commitment to action. Generic AI tools aren't grounded in the lesson and tend to drift into outside advice.
What are Curations and how do they work?+
Curations let learning managers and learners save and group Video Lessons, Expert Classes, Learning Paths, and Courses. Learning managers can publish Curations to learners' home pages in a few clicks for easy access to custom learning experiences.
How much does a Big Think membership cost?+
Two tiers with monthly and annual options: Print + Digital at $15/month or $144/year (20% savings), and Digital Only at $10/month or $96/year (20% savings). Big Think Edge offers a lifetime subscription at $159.99 with a 7-day free trial and unlimited users.
What payment methods do you accept?+
Major credit cards, Apple Pay, Google Pay, Cash App, Klarna, and Link.
Do you issue refunds?+
No refunds or prorated credits at this time. You can cancel anytime on monthly membership plans.
Ready when you are
Build the leaders your organization needs next
Book a call with our team to see how Big Think+ fits your L&D programs.
Book a call→